Yip Yip

blog header 3

Employee Advocacy Case Study: How 981 Employees Sharing Company Content Resulted in 2 Million+ Organic Views

Immediate Results

It’s one thing to talk about the benefits of employees sharing company content on social media. It’s another thing to see a real-life example that has produced 2X-3X higher results in less than 45 days (saving the company $74,184 in annual paid marketing.)

 

 

Within as little as 1 week, our client Movement Mortgage onboarded 981 loan officers to the Yip Yip platform.

 

For every single post created by the marketing department using Yip Yip, 981 employees shared that same exact post.

 

In less than 14 days, Movement Mortgage saw a 407% increase in organic views of Facebook Video and Facebook Live, a 141% increase in Facebook Reach and a 290% increase in overall blog traffic (in other words an additional 470 clicks for each Yip Yip Post!)

 

This resulted in an extra 10,000 organic views for every single post and an additional 2 million in organic reach!

 

Why Were These Results Immediate?

 

The reason we saw an immediate increase in reach, engagement and clicks was because we organized and leveraged an asset that the company had, but was not using.

 

Their employee’s networks.

 

By successfully onboarding and sharing marketing content on behalf of 981 employees, the company received an extra 3,473,053 views in monthly organic reach; a 141% increase in reach!

 

The difference is between content coming from a person vs. company.

 

It’s fantastic to see the impact and reach, but here’s why this strategy was so powerful.

 

Content coming from an employee receives higher reach and conversions.

 

When employees are consistently sharing content on social media, their network finds it 3x more trustworthy, 8x more engaging, 24x more likely to share and produces 7x higher conversions!

 

The cost of this channel saved the company hundreds of thousands of dollars in paid advertising spend, as you can see in the graphics below.

 

 

 

If those numbers don’t convince you, then maybe these will.

 

You Invite. We Train. It’s That Simple. 

 

Adoption is key to a successful employee advocacy program, and with Yip Yip’s automated onboarding system, we can make it FAST and EASY.

 

The first step is to send your users a link to be a part of your Employee Advocacy program. After they click the link, the Yip Yip customer success team takes it from there!

 

Each employee with automated onboarding, videos and knowledge base on best practices, and one-on-one support for any questions they may have.

 

At Yip Yip, we take our client’s success very seriously. Our dedicated customer success team has a primary objective of Wow-ing our clients as well as their platform users. This drives us to make continual updates to make using our platform easy, simple and fun!

Final Thoughts

 

More conversations create more opportunities. It’s amazing to see the benefit when sales reps are actively aligned with marketing and amplifying company content on social media.

 

How about you? What would your business look like if 5X more people saw your message every month and you received 4x more traffic to your site?

 

See how Yip Yip can increase your reach, conversations and opportunities! Click here to schedule a call today!

Share this post

Close Menu