In 2018, sales software is a sales rep’s best friend. From better prospecting to improved meetings, emerging tools have helped reps keep pace with the changing face of sales. If a sales tool can shave even the slightest amount of time off the average buying cycle, or help reps ramp faster, it’s often more than worth the price of the tool.
To that end, the market for sales tools shows no signs of slowing—SiriusDecisions calculated that the average sales enablement budget doubled between 2012 and 2014. Clearly, companies understand that sales tools are a worthy investment. One of the best sales tools, Inkling, created a fantastic list of must-have tools for Sales Reps, so we have gone ahead and included many of those below.
Without further ado, here are the nine must-have sales tools:
1. LINKEDIN + RAPPORTIVE
Including LinkedIn on our list was a no-brainer. The social media giant has changed the way that reps research companies and prospective customers. Even better, LinkedIn’s partner tool, Rapportive, helps source all that information faster. Simply adding an address to an email automatically populates the addressee’s LinkedIn profile so reps can correctly identify whom they’re speaking to, faster.
Image from Rapportive’s website
Says Jared Hocking, a Business Development Representative at Inkling: “Sometimes people fill out demo requests or download content without putting accurate information, and Rapportive can help me identify them.”
Even though it isn’t specific to sales, Slack, an internal messaging app, has changed the game for company-wide communication. Not only does it make communicating with coworkers efficient and organized, but Slack’s added integrations also make it fun (how did we ever communicate without funny GIFs?!).
Overall, Slack has been really helpful to keep marketing and sales aligned, and address problems quickly.
3. YIP YIP
Of course, we couldn’t include a list of sales tools without including our own! Yip Yip makes it easy for Sales Reps & BDR’s to be immediately seen as thought leaders in their community.
According to a recent study by SAP, 90% of Social Selling Thought Leaders met or exceeded their sales quotas and these Social Sellers had 300% greater deal sizes than non-social selling users.
Yip Yip automates these Thought Leadership activities in order to produce shorter sales cycles, more leads/referrals, and increase the reach of your marketing message.
We had a recent client that was able to turn 981 of their sales reps into Social Selling Thought Leaders within 14 days. We have collected the results into a PDF. Click here for a free download.
As every sales rep knows, it’s not a done deal until the ink has hit the paper. Or, in the case of DocuSign, until the electronic signature box has been filled in. DocuSign allows users to sign contracts online securely. Gone are the days of emailing a large document, only to have a wait until your prospective customer prints off each page, signs, scans, and re-sends.
Every rep needs a way to meet with and present to prospects over the web and, at Yip Yip, our go-to tool has been Zoom. It’s easy to use, very reliable, and allows us to show what our product can really do with screen and device sharing.
ToutApp helps companies maximize what they can do with email. Integrated tools, such as tracking read and opened emails, mean that reps can be smarter about who they contact when. Plus, we’re also experimenting with ToutApp’s ability to store and recommend content, which makes our job on the marketing team a lot easier
Image from ToutApp’s website
This tool has been one of the most impressive, especially since they have an integration with LinkedIn. This data prospecting automation software helps gather large quantities of contact information. This allows us to easily upload these into target campaigns for marketing and sales. It’s been a huge help for generating leads.
Inkling is very helpful for sales teams. Their has sales training tips, product details, customer personas, and more—and are able to easily push this training information out to their team on all of their devices.
Evernote, a free tool for better note taking, is perfect for sales calls and meetings. It’s simple, but effective: logging everything in one place means it’s easier for reps to find their notes again and pull out the most important details to record in Salesforce or include in follow-up emails.