It can be hard to know where to start when it comes to marketing your business on Facebook – especially if you’re not a social media guru. That’s why we’ve compiled this list of 6 things you can do to really get the most out of Facebook as a marketing tool.
Post engaging content
We cannot stress this enough. It has become more important than ever to post content that makes it easy for your followers to engage with you. In 2018, Facebook’s Head of News Feed, Adam Mosseri, said this in regards to Facebook’s most recent algorithm update:
“Page posts that generate conversation between people will show higher in News Feed”.
In the past, it made send to post between 3-5 times on your Facebook page. Now, many social media experts are saying your reach can be significantly lowered if you are posting non-engaging content in a high frequency.
What does this mean?
It means your posts need COMMENTS – and lots of them!
The more your audience comments and converses on your content the higher up in the newsfeed you will be placed. Likes and shares are still important – but comments are going to have the highest impact on the amount of people you reach.
My advice for posting engaging content would be to tailor what you write to include a question. Provoke thought in your followers and let them know that it is a safe space to share those thoughts. Some good examples would be,
- In what ways are you currently addressing this industry problem?
- Which option do you like better?
- What do you think about this?
And don’t forget to engage back when the comments come in! If someone is putting themselves out there commenting on your post, they’re going to feel validated when you comment back and spark that conversation.
Analyze your audience and tailor your content
Another thing you can do to improve how you use Facebook to market your business online would be to utilize Facebook analytics. If you run a business page you have access to all sorts of insights as to who is viewing and engaging with your posts – and the best part is Facebook provides you with all this information for FREE.
The Insights tab provides all sorts of useful information such as:
- how people are interacting with your page,
- when people are engaging,
- what sort of people are following you – right down to ages and genders,
- and much more!
This is useful information because it allows you to tailor your content and when you post in order to get optimal engagement from your audience, which as we discussed above is crucial with the new algorithm in order to get your posts seen.
Don’t be afraid to self-promote through your content
When marketing via Facebook one must remember that the end goal is to get a new lead or client – not a post like. You want to be drawing attention to yourself and your business, not the businesses of others. Too often we see small business owners posting links to sites other than their own. While occasionally this may not seem like a big deal, ultimately they are directing potential leads and clients to a competitor who may be more tech savvy. If the content you are sharing leads your clients back to your own website than those are leads that you are getting to keep.
Yip Yip Pro and Yip Yip Campaign offer the perfect solution to this by creating a personally branded blog site which has great content automatically uploaded for you and a link right back to your personal website.
Use Facebook to advertise an event
If you are hosting an event and are unsure of the best way to promote it in today’s digital world, Facebook is about to become your best friend. By creating a Facebook Event, it becomes easy to promote your event in the newsfeed as well as track potential attendees. In addition you can easily provide all the necessary information, links to the event page and easily communicate to attendees important event updates. Good promotion turns into maximum attendance, and Facebook Events is a free and easy way to reach a lot of people quickly.
Create Geo-Targeted ads
By creating a geo-targeted ad on Facebook you can customize what type of people view your ad as well as geo-target them to specific area. This is a great feature because you can be sure that the best potential clients are the ones that are seeing your ad. It also makes it easy to promote your brand in areas that you would like to grow into. We recommend combining your ad with a landing page to collect leads.
Utilize Live Video
This may be one of the most underrated tools that Facebook currently offers. Facebook Live makes it easy to draw your audience into your world and into what is happening RIGHT NOW – and there’s so many ways to use it. Go live from conventions, trade shows or events to show how your business is growing and what your team is doing. If you’re in real estate do a live open house to easily reach a lot of potential buyers. If you run a non-profit go live from your headquarters to show what a difference your team is making. The options are endless – either way Facebook Live is sure to stir up interest!